Founder and Director

Léonore decided to create BRAND ACT! with the ambition to shake up the insight scene!

Léonore Saintville is a senior insight and brand strategist, as well as a trained actress and theatre company director.

Before creating Brand Act!, she worked in global insight roles at L’Oréal, Reckitt Benckiser and Unilever, whilst completing a Foundation Diploma at the London School of Dramatic Arts and producing numerous shows with Tamise En Scène, a theatre company she set up in London in 2009.

With a foot in both worlds, she quickly realised the creative power of theatre as a catalyst to reveal human truth and to unleash creativity. Theatre is all about finding the truth, so is the quest of consumer research.

Born in Paris and educated at the Paris Institute of Political Studies (Sciences Po), Léonore settled in London 10 years ago.

She works with a pool of talents, actors, storytellers, writers, designers but also trend specialists, futurologists, sociologists, semioticians to best answer clients unique challenges.